Most apps you can delete, and Wertalik says a policy that forces the consumer to delete both has never been done. Meta’s policy prohibits users from deleting their Threads profile without also deleting their Instagram account. Understand Threads policy for deleting your account.This allows the user to control who sees their content. Decide whether to make your account public or private.Wertalik offers these tips for people using the app so they understand what they are signing up for and can protect their privacy. Some of the data Meta can collect on its users includes location, contact information, contacts, user content (photos, videos, messages), search history, and purchase history. Threads launched in more than 100 countries on July 6, but not the European Union due to privacy concerns tied to two recent rulings. Essentially, all of your information is fair game for Meta, she said. Wertalik is watching Threads closely and says the current state of the app is akin to Twitter in 2007.īecause the social media platform is so new, there are privacy concerns - specifically when it comes to your data. “Threads collects user data across 25 different categories, surpassing Twitter’s data collection capabilities,” says Donna Wertalik, a professor of practice in marketing for the Pamplin College of Business at Virginia Tech and Voices of Privacy co-host.įor more than a decade, Wertalik’s research has focused on the growing importance of information privacy. "We're only in the opening moments of the first round here," he said.Newswise - New users signing up for Threads, Meta’s response to Twitter, should be aware of the app’s data collection capabilities, says a Virginia Tech privacy expert. Zuckerberg, responding to a user who predicted Twitter's demise about an hour after the Threads launch, cautioned patience. The company later incorporated a short video tool, Reels, directly into Instagram and more recently wound down its unit tasked with designing experimental apps.
Meta has, however, suffered multiple failures launching standalone copycat apps in the past, most notably its Lasso app aimed at competing with short video rival TikTok. Dorsey also backed another platform called Nostr. Its website said it had 50,000 users as of April. While a number of burgeoning competitors such as Mastodon, Post, Truth Social and T2 have tried to lure Twitter users away, all remain relatively small so far.īluesky, a new service backed by Twitter cofounder Jack Dorsey, launched its invite-only beta in February and initially had users clamoring to get access codes. The app also benefits from the failure of other would-be Twitter competitors to take advantage of the service's stumbles. To build up Threads, Meta has been making overtures to social media influencers to attract them to the new app and encouraging them to post at least twice a day, said Ryan Detert, CEO of influencer marketing company Influential. The app did not appear to show any ads, according to a Reuters review. They also are given options to choose different privacy settings for each app.īrands like Billboard, HBO, NPR and Netflix had accounts set up within minutes of launch. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. The integration with Instagram included several nods to privacy considerations. Twitter has had the opportunity to do this but hasn't nailed it. "I think there should be a public conversations app with 1 billion+ people on it. Zuckerberg noted the challenges that big public social media forums bring. Its latest move involved limiting the number of tweets users can read per day. Musk bought Twitter for $44 billion last October, but its value has since plummeted amid deep staffing cuts and content moderation controversies that have alienated both users and advertisers. Meta is taking aim at a time when Twitter is definitely on the defensive. Threads' arrival comes after Zuckerberg and Musk have traded barbs for months, even threatening to fight each other in a real-life mixed martial arts cage match in Las Vegas. REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing Rights TWITTER ON THE BACK FOOT Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023.
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